01
You are the only independent bookshop in RCT, but the homepage opens with a generic Wix gallery rather than that line.
- What I saw
- On a cold load of storyvillebooks.co.uk the first viewport is a stock Wix carousel of book cover thumbnails with the words "Storyville Books" overlaid in a default Wix system font. A first-time visitor from a Google search for "bookshop Pontypridd" sees a product grid before they learn that this is the only independent bookshop in Rhondda Cynon Taf, that the shop is on Mill Street, and that the two people behind the counter founded the Pontypridd Children’s Book Festival three years before opening the shop. The credentials are buried in /about, two clicks deep.
- The rebuild
- After rebuild, the hero opens with the exact line that earns a click: "Pontypridd’s independent bookshop, on Mill Street, since 2021." Below it, four named badges name Cerith Mathias and Jeff Baxter, the 2018 founding date of the Pontypridd Children’s Book Festival, and the words "only indie in RCT." The Wix carousel goes.